Jacuzzi, Candido1903 — 1986
Свое название торговая марка получила от имени ее изобретателя, итальянца Кандидо Джакуззи, в начале прошлого века переехавшего с семьей в США. Родился в Казарца делла Делиция (Casarza della Delizia) в Италии. Его семья эмигрировала в Беркли, Калифорния, где братья Джакузи организовали компанию по производству авиационных пропеллеров, использовавшихся на самолетах в годы Первой мировой войны. В 1968 году брат Кандидо Рэй изобрел первый бассейн с бурлящей водой и с тех пор Jacuzzi стало фирменной маркой. За пятьдесят лет джакузи стали одним из признаков "шикарной жизни". Ванна джакузи применяется и при физиотерапии. Первоначально она была придумана для облегчения болей сына Кандидо, Кенни, страдавшего от ревматоидного артрита. Струи теплой пульсирующей воды облегчали сильные боли в теле. (http://www.cartage.org.lb/en/themes/Biographies/MainBiographies/J/Jacuzzi/1.html ) It must be the name. Candido Jacuzzi did not set out to make his name synonymous with laid-back California luxury. Jacuzzi did not invent the whirlpool; it was others that made his soothing-sounding name generic. His business roots were much less romantic. Candido Jacuzzi was born in northern Italy in 1903 and emigrated with his family, fifteen strong, to the United States early in the century. The family settled in Berkeley, California, becoming machinists. Candido, the youngest of seven brothers, would never complete grammar school. The first Jacuzzi Brothers, Inc. product was an airplane propeller known as the Jacuzzi 'toothpick.' America's first military planes sported the specialized propeller in World War I. When World War I came to a close the brothers designed the Jacuzzi J-7, a cabin-style monoplane that was adapted to the delivery of domestic mail. The machinists followed with a breakthrough development of submersible pumps that opened markets worldwide to Jacuzzi. Factories sprouted in Canada, Mexico, Brazil, Chile and Italy. More than 200 industrial patents are today held by the Jacuzzis. In 1948 Jacuzzi designed an aerating pump that could be used in a bathtub. The unit sat right in the water and was portable, able to be moved from one bathtub to another. Over the years, word of these water jets reached sufferers who sought the same home relief provided by the portable whirlpool and Jacuzzi manufactured some for special orders. In 1943 Candido's 15-month old son contracted rheumatoid arthritis, leaving the boy crippled and distorted with pain. The boy received regular hydrotherapy treatments at local hospitals but Candido could not stand to see his son suffering between the therapeutic visits. He realized that the water pumps Jacuzzi Brothers was making for industrial use could be adapted to give his son soothing whirlpool treatments in the tub at home. In 1955 the firm decided to market the Jacuzzi whirlpool bath as a therapeutic aid, selling it in drugstores and bath supply shops. To generate a little publicity for the unknown product portable Jacuzzis were included in the gifts showered on contestants on TV's Queen for a Day. It was pitched as relief for the worn-down housewife but when Hollywood stars like Randolph Scott and Jayne Mansfield, who were decidedly not worn-down, began offering testimonials the Jacuzzi started to acquire its legendary allure. In 1968 Jacuzzi invented and brought to market the first self-contained, fully integrated whirlpool bath by incorporating jets into the sides of the tub. A new industry and era of whirlpool bathing pleasure was born. The Jacuzzi became a symbol of the sybaritic lifestyle. Hundreds of thousands of Jacuzzi portables were installed, both indoors and outdoors, at recreation centers and private homes. No self-respecting hotel suite could be rented without a Jacuzzi and in many places a Jacuzzi is standard in new homes. But the whirlpool bath was still mostly a sidelight at Jacuzzi Brothers. By far the bulk of Jacuzzi revenues came from sales of water pumps, marine jets and swimming pool equipment.