The man who created, for the amusement of his readers, cartoons of preposterous, elaborate contraptions to illustrate a simple operation was Reuben Lucius Goldberg (1883-1970). His diagrams were logical and fun to follow.
Goldberg was bom in San Francisco and worked for newspapers there before moving to New York in 1907 to draw for the Evening Mail. His wacky, weird diagrams were syndicated and appeared in newspapers throughout the country. People began to call any overly complex invention that does what could be performed in a simple manner a Rube Goldberg.
In his later years, Goldberg ceased drawing his «invention» cartoons and switched to political cartoons. Although he won two Pulitzer Prizes for these cartoons, Rube Goldberg remains in the mind of the public as the inventor of the zany contraptions that tickled everyone’s fancy for many years.
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